Sample lookup
One shipper name in. This is what comes out.
The input for this whole campaign was a company name. Outbound ran live web research on the shipper, matched it against the sender's profile, and wrote everything below in about two minutes.
The shipper here is illustrative. Your lookups run live research on the real company you name.
First, the research brief
Every lookup starts with live web research. The emails are built from what it finds, not from a template.
Company snapshot
Piedmont Precast, structural precast manufacturer in Gastonia, NC. Bridge girders, wall panels, box culverts. Announced a new wall panel line coming online this quarter.
Freight profile
Outbound flatbed and step deck daily. Girders over 90 feet move as permitted superloads with escorts. Lanes concentrate on NC, SC, and VA DOT projects.
Hooks worth writing about
Won the girder package on the I-85 bridge program. Wall panel line adds volume this quarter. Bridge season peaks June through October.
Fit notes
Sender runs heavy haul and flatbed out of Charlotte, permitted up to 15 feet wide, thirty minutes from the Gastonia yard.
Then, the emails
Four touches over twelve days. Notice what's missing: "I hope this finds you well" and "streamline your supply chain."
Subject: flatbed capacity for the Gastonia yard
Saw Piedmont picked up the girder package on the I-85 bridge work, and the new wall panel line comes online this quarter. That's a lot of permitted flatbed leaving one yard. We run heavy haul and flatbed out of Charlotte weekly, permitted up to 15' wide, with a short list of carriers who tarp precast right. Worth a quick call this week? Matt
Subject: re: trucks for the girder package
Quick follow-up. Girders over 90' need superload permits and escort cars in NC, and only a handful of carriers hold that setup year-round. We covered a similar package for a precaster out of Rock Hill when their primary tapped out mid-schedule. No pitch. Just useful to have a second option set up before the pour schedule slips. Who handles carrier setup on your side? Matt
Subject: capacity note for your lanes
One thing worth knowing: flatbed in the Carolinas tightens hard once bridge season peaks. Precasters who lock coverage in March pay less than the ones scrambling in June. Happy to share what we're seeing on Gastonia to Raleigh and Charlotte to Charleston if useful. Matt
Subject: closing the loop
Haven't heard back, so I'll assume trucks are covered for now. Door's open if a girder pops up that your usual carriers won't touch. Good luck with the I-85 package. Matt
And the LinkedIn messages
For the prospects who never open cold email.
Connection request
Matt here, heavy haul and flatbed out of Charlotte. We move a lot of precast through the Carolinas, figured we should be connected either way.
After connecting · Day 5
Thanks for connecting. Saw the I-85 girder package on your board. If your carrier list ever runs thin on the over-width stuff, that's our lane. No pitch beyond that.
Your lanes. Your proof points. Your shipper.
Set up your profile once, then every lookup writes from your real operation. The first two are on us.